Branden Peters Portfolio

Creative direction on Sprite Way initiative,, a community-generated platform elevating underrepresented creators in hip-hop, achieving an 82% positive passion brand index intensity in 2019, aligning with real-time cultural relevance. Cultivated relationships with over 40 artists for high-profile events such as the BET Awards, SXSW (Fader Fort), and Hot New Hip-Hop events, amplifying Sprite's cultural impact through real-time activations. What began as a social campaign was up-leveled to a full 360 marketing campaign complete with OOH ads and TV commercials featuring real-life Sprite drinkers Kodie Shane and Seth Giscombe

Provided creative direction and copywriting for Under Armour and Stephen Curry NBA All-Star 2025 Out of Home ad campaign, resulting in digital and physical billboards displayed across Northern California.

Creative direction, copywriting, and assistance with art direction. For LeBron’s first game as a Los Angeles Laker, my team and I developed a special friends and family purple and gold Sprite can that featured the date of the game on the can. The can was only distributed internally and to LeBron’s team. We also created social assets to commemorate Brons’ firsts with the Lakers. Unfortunately, since Sprite and Coca-Cola did not have an official partnership at this time, the league sent a cease and desist letter to Coke that prevented us from posting the bulk of the work that was created. On the brightside, a couple major outlets reposted and Bron shouted us out on his twitter

Creative direction and copywriting At this time 2 Chainz Dabbin Santa sweater was super hot.  We cast a few young models and put the sweaters on them to introduce Sprite Cranberry for the holidays.

Lead marketing, production, distribution, and commercial/editorial strategy for The Red Bulletin, overseeing the publication of 1,000,000+ magazines annually. Developed marketing and distribution strategy for Red Bulletin 2024 quarterly relaunch.

Creaitve direction, copywriting and production. Collaborated with hip-hop duo Rae Sremmurd on Sprite Lymonade launch posts, achieving 3.4 million impressions and 107k engagements, amplifying the brand’s presence within key cultural moments. I produced BTS content for the Rae Sremmurd commercial shoot.

Secured strategic placement at the Gucci Mane vs. Jeezy Verzuz battle, achieving over 1 billion in media reach and amplifying Red Bull's presence in a high-profile cultural moment.

Published over 100,000 cumulative copies of the F1 Daily paper for Las Vegas and Miami Grand Prix races (2022-2024). Secured strategic media partnerships and produced F1 Daily zines for Miami, Austin, and Las Vegas Grand Prix events, enhancing live event experiences through real-time marketing and distribution